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Empowerment & Skills Development
- Media, journalism, photography and creative arts training
- AI-based digital and adaptive learning tools
- Workshops to enhance communication, self-expression and confidence
Corporate Social Responsibility
HEMAM — empowering People of Determination.
Umiverse's flagship national initiative, in strategic partnership with the UAE Journalists Association, dedicated to empowering People of Determination and their families through inclusive media, education and innovation.
Launched May 2025
Umiverse officially launched HEMAM as a flagship national initiative in partnership with the UAE Journalists Association.
Expanding in 2026
New programs, wider school and family outreach and enhanced national visibility aligned with the UAE's Year of the Family 2026.
Open to sponsors
HEMAM welcomes collaboration from all public and private sector entities, building a united national effort for inclusion and empowerment.
Four CSR pillars
How HEMAM creates impact
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Family & Community Support
- Capacity-building and support programs for families
- Inclusive public events at the UAE Journalists Association
- Nationwide awareness and advocacy campaigns
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Education, Media & Innovation
- School and university outreach across all Emirates
- Training in media production, storytelling, podcasting and digital creativity
- Innovation labs integrating AI, creative media and accessible learning tech
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Corporate Engagement & National Impact
- Tailored CSR partnership packages for corporate sponsors
- Employee volunteering and co-branded community initiatives
- National media visibility through the UAE Journalists Association
- Transparent impact measurement aligned with global CSR frameworks
Value for corporates
Why partner with HEMAM
HEMAM reflects the UAE's commitment to inclusion and long-term empowerment — a high-impact CSR platform aligned with UAE Vision 2031 and national PoD strategies.
- A credible, nationally recognized CSR initiative launched in 2025 and expanding in 2026
- Broad media coverage and public exposure through trusted UAE channels
- A direct role in empowering People of Determination and their families
- Alignment with UAE Vision 2031, Year of the Family 2026 and national inclusion frameworks
- Opportunities for employee involvement in meaningful community activities
- Strengthened brand reputation through impactful, sustainable social contribution
- A chance to collaborate with public and private sector leaders in a unified national initiative