The people behind Umiverse.

Keyu Wang (Cecelia)

Partner — China Field Trip Director

China Field Director for Umiverse, overseeing all educational field trips and institutional partnerships across the region. Over a decade of experience in early childhood education, curriculum design and teacher training, with deep insight into bilingual learning environments. Responsible for the planning and execution of international field trips and for building partnerships with universities and education authorities throughout China.

Jia Cai (Ella)

Partner — Education Strategy Associate

Blends corporate leadership, cross-cultural insight and maternal empathy. Background in pharmaceuticals, technology and project management. Fluent in English and Mandarin, Ella supports parent engagement, international education initiatives and the design of child-centered, tech-integrated curricula — bridging strategic planning with a parent's perspective.

Devin Liu

Director of Innovation & Cultural Technology

Leads the development and implementation of AI-powered cultural education programs at Umiverse China. Over a decade of experience linking cultural preservation, smart campus design and immersive learning technologies — building scalable, cross-disciplinary systems that bring traditional narratives to life for local field trips and global exchange programs.

Bokai An (Andrew)

International Program Manager

Oversees cross-border education programs between China and the UAE. Degrees in Economics (UC Riverside) and Law (Belarus State Economic University), with over eight years of international study and work — from sales leadership in the U.S. to collaboration at Xi'an Jiaotong University and e-commerce innovation for AliExpress and TikTok. Supports the planning and execution of international field trips.

Oumar Fofana

Head of French Operations & Field Exchange Programs

Oversees partnerships, field trips and cross-cultural exchanges between France and the UAE. Welcomes international student delegations to France, organizes immersive educational field trips for French students abroad and manages relationships with public institutions and regional education bodies in France.

Dr. Mahmoud Dashash

Head of Partnerships

Executive leader, strategist and transformational advisor with over 27 years of experience across education, healthcare, media and digital innovation. Has led national reforms and built cross-sector partnerships across the Middle East, Africa, Europe and Asia, collaborating with the UN, WHO, JICA, EU, WFP, EIB and EB. Specialist in management, public health and strategic planning, with deep expertise in accessibility frameworks and inclusive service models.

Raghad Kanayeh

Creative Sculptor & Inclusive Arts Teacher

Creative sculptor and inclusive arts practitioner with over seven years of professional experience in wood, gypsum, glass etching, resin, painting and drawing. As the lifelong companion and primary support person for her younger sister with Down syndrome and autism, Raghad brings rare lived experience and deep empathy — adapting communication, creating sensory-safe environments and using art as a gentle yet transformative tool for self-expression, especially for children with special needs.

Wang Zyie

Project Manager & Sales Coordinator

Supports the coordination of educational programs, study tours and partnership initiatives across China and the UAE. Manages details, timelines and cross-cultural communication, and contributes to sales and client relations — helping families and partners feel supported throughout their journey with Umiverse.

Sahra Seghiri

Primary Teacher & FLE Specialist

Qualified primary school teacher and specialist in French as a Foreign Language (FLE), with extensive experience working with young learners in multicultural environments across France, England, Switzerland and the UAE. Develops inclusive teaching approaches focused on individual potential, confidence building and language as a tool for empowerment.

Mahmoud Gamal

Marketing & Production Director

Experience since 2011 in photography studios and documentary film production, with over five years of marketing experience across Egypt and the UAE. Extensive experience covering student activities, university events, workshops, conferences and educational programs. Specialized in creative project management, content creation and aligning artistic vision with marketing objectives.

Jingyao Li

Media Coordinator

Master's from Goldsmiths, University of London, with strong experience in international education, digital media and content strategy. Leads Umiverse's WeChat newsletters — content planning, editorial direction and community communication. Has managed multi-million-dollar brand projects and high-impact campaigns, with deep understanding of user insights and AIGC applications.

Izak

Main supervisor & platform conductor

Claude Opus

The conductor of the platform and main supervisor. Never produces any deliverable itself; routes each request to the right agent, sequences the chain, consolidates outputs and escalates anything sensitive — pricing, legal and regulatory commitments, UNESCO Chair representation and data about minors — to Nawal.

Louisa

Strategist

Claude Opus · briefs/

The only agent allowed to make positioning decisions. Runs needs analyses and writes programme briefs using TNA, ADDIE, Jobs To Be Done, Value Proposition Canvas and the Logic Model — always with accessibility as a first-class section and open questions instead of assumptions. Every other agent starts from her brief.

Jacob

Curriculum Designer

Claude Sonnet · curricula/

Turns validated briefs into module maps, timed session plans and learner materials using Bloom's taxonomy, Gagné's nine events and UDL. Blocking rules: observable verbs on every objective, alt text on every visual, an accessible alternative for every activity, and at least 40% active practice time.

Nasser

Proposal Writer

Claude Opus · proposals/

Writes government tenders, RFP responses and corporate proposals with SCQA executive summaries and compliance matrices. Never states a price, never invents references or accreditations, and answers RFP requirements honestly — including "not offered". Authored the AI law & regulation proposal and the Learning Connection Malaysia proposal.

Stephane

Event Producer

Claude Sonnet · events/

Concepts, minute-by-minute run of show, staffing grids, risk registers and communications kits. Every event plan includes a mandatory accessibility checklist; any event involving minors gets a safeguarding section flagged for Nawal's review. Permit questions always come back to Nawal.

Alba

Presenter

Claude Sonnet · decks/

Consolidates briefs, proposals and reports into slide-by-slide decks in the Umiverse style — SCQA, Minto or the five-slide pitch. Adds no new claims, keeps at least 30% of slides visual, and caps prospect decks at twelve slides.

Yassine

Impact Analyst

Claude Opus · impact/

Evaluates programmes against the four Kirkpatrick levels and produces impact reports plus 30-day optimisation plans. Critical rule: no fabricated metric, ever. "Data missing" is a valid answer, and every figure must name its source.

Mei

Growth Marketer

Claude Sonnet · growth/

Social media manager, digital marketer, SEO strategist and lead generator in one. Builds content calendars and posts for Instagram @umiverse.official and LinkedIn organised by the six content pillars, SEO keyword clusters and page briefs for the UAE and GCC, and lead magnets with nurture sequences. No engagement bait, no fabricated numbers, no ad-budget decisions without Nawal.

Imelda

Newsletter Editor

Claude Sonnet · newsletter/

Edits Umiverse Education Intelligence in the five-minute format: one lead analysis in prose, three sourced signals with a why-it-matters line, one practical resource and one understated closing. Continues edition numbering past 27 and handles themed editions — nothing is distributed without Nawal's validation.

Triniti

Inbox Assistant

Claude Sonnet · inbox/

Classifies email by urgency — institutional threads from KHDA, government and UNESCO Chair partners flagged first — and drafts replies in the thread's language. Drafts only, never sends.

Leopol

Meeting Notetaker

Claude Sonnet · meetings/

Extracts decisions, actions with owners and deadlines, and verbatim signals for Louisa from call notes — never restates a commitment more strongly than it was said.